your product is the most impactful and longest lasting impression OF your brand.
To celebrate Cam’s 20th anniversary with Trek, we made him a custom Fuel EX that was unveiled at the Sea Otter Classic.
Work done while Creative Director at Trek Bikes.
Cam McCaul 20th Trek Fuel EX
Every year we celebrate the MTB DH Worlds with custom bikes for the riders. For this bike I used different paint and finish techniques in alternating shades of grey to bring the bikes to life.
Work done while Creative Director at Trek Bikes.
TFR DH WORLDS CUSTOM SESSION
Working with R-Dog is always a good time. His Aloha Session was one of the most time consuming, and rewarding, with all custom tropical artwork that I created, and then hand masked. To see a video of me weeding out the vinyl, click here.
Work done while Creative Director at Trek Bikes.
R-Dog Aloha Trek Session
Brandon has an endless source of inspiration and creativity. This Session was inspired by the Porsche paint color “Bronzo Maseru.” I added the part name and paint code into the details of the design, and went with a classic clean matte/gloss paint scheme.
Work done while Creative Director at Trek Bikes.
Brandon Semenuk “Bronzo Masaru” Trek Session
When you have the greatest MTB rider of all time on your bikes for 20 years, you celebrate it with a custom bike. This Sesh was custom painted with innovative paint techniques, beautiful illustrations and detailed typography and iconography.
Work done while Creative Director at Trek Bikes.
Illustrations by Jeremy Doan. Paint by Kyle Doney.
Brandon Semenuk Trek 20th Sesh
When Brandon had the idea of having a bike inspired by traditional tattoo work, I knew I had to call in my friend, Brett Rees. I worked out the design, custom typography and the design details, while Brett supplied the beautiful tattoo illustrations.
Work done while Creative Director at Trek Bikes.
Brandon Semenuk “Tatted” Trek Ticket S
One of the most fun bikes I’ve been able to work on, I just went to work right on Brandon’s frame doing some crude doodles around his Session. Click here for a short video of me drawing directly onto the frame.
Work done while Creative Director at Trek Bikes.
Brandon Semenuk “Doodle” Trek Session
Taking inspiration from the deserts of the Americana west, through photography, design elements and color you get the “Poolside” Ticket. I decided to include the paint formulas as a small design detail.
Work done while Creative Director at Trek Bikes.
Brandon Semenuk “Poolside” Trek Ticket S
The custom paint scheme for Brandon’s Japan bike included a custom paint technique to achieve an organic fade, and some fun masking details that resulted in a pleasing negative space on the top tube for the Session 9.9 typography.
Work done while Creative Director at Trek Bikes.
Brandon Semenuk “Rising Sun” Trek Session
Working with imagery of apex predators and animals of the Africa, the images were “glitched-out” and then carefully applied to the bike.
Work done while Creative Director at Trek Bikes.
Brandon Semenuk “Primal Glitch” Trek Session
To celebrate Brandon’s 10 year anniversary with Trek, I hand applied over a hundred tiny photos that spanned Brandon’s time with Trek. I first took all the photos into Photoshop to match their vibrancy, printed them out onto paper and using old school wheat paste applied each individual photo.
Work done while Creative Director at Trek Bikes.
Brandon Semenuk “10 Year Collage” Trek Ticket
The team I oversee at Trek handles all products under the Trek, Electra and Bontrager umbrella. Helmets are a big part of our business, so we make sure our colors, finishes and graphics are spot on.
Creative Direction: Brian Lindstrom
Design: Katy Steudel & Tim Reddington
Work done while Creative Director at Trek Bikes.
TREK RALLY MAINLINE HELMET CMF
When NICA came to us wanting a custom helmet to bring attention to their organization, I got to work hand lettering their brand values. Worn by Trek team rider, Maddie Munro to help spread the message.
Work done while Creative Director at Trek Bikes.
NICA x TREK MADDIE MUNRO CUSTOM HELMET
Pantone approached me about working on a collaboration for their new Dualities launch. One of their largest products launches in over 10 years. We designed and painted a Trek Madone to be displayed at the Pantone booth at Adobe Max in Miami, FL. Work done while Creative Director at Trek Bikes.
Creative Direction: Brian Lindstrom
Design: Micah Moran
Pantone “Dualities” Collaboration
After the success of the Pantone Dualities collaboration, Pantone invited Trek to collaborate on their massive 2025 Color of the Year campaign. We designed and painted up a Mocha Mousse Trek Checkmate to be displayed at their launch party in NYC, where we ate lots of chocolate mousse of course. Work done while Creative Director at Trek Bikes.
Creative Direction: Brian Lindstrom
Design: Micah Moran
Pantone “Color of the Year” Collaboration
In 2016 Trek wanted to envision what our product might look like a decade later in 2026. I chose a color palette of muted blues and gold to help accentuate the form, shadows and details. If you look at the 2026 Trek Madone, I’d say this project was a valuable exercise.
Graphic, Color and Finishes by Brian Lindstrom
Industrial Design work by: Jon Russell, Michael Hammond, Steve Baumann.
Work done while Creative Director at Trek Bikes, 2016.
Trek “2026” Concept
The Fabian Cancellara “Spartacus” bike was created to celebrate his iconic career. Taking inspiration from all the teams Fabian raced for in his career, I created a pattern that represented those colors and the timeline of his career. Applied to bike, helmet and shoes, the bikes was a hit at the Tour de France. The bold move to replace TREK with Spartacus on the DT was rewarded with media attention, TdF commentators reactions and airtime.
Work done while Creative Director at Trek Bikes.
Fabian Cancellara “Spartacus” CUSTOM Madone
When Haimar Zubeldia decided to retire, Trek wanted to celebrate with a custom bike. The beauty of the matte frame contrasted with the gloss details of his personal life and career results in a clean and sophisticated bike.
Work done while Creative Director at Trek Bikes.
Haimar Zubeldia CUSTOM Madone
I’ve been working on all of Infinity’s design collateral for 25+ years. From identity to print to product. This Blackfish uses the iconic Infinity SUP livery scheme, but toned down with tonal shades of grey and white.
Infinity Blackfish “Ghost WHITE” SUP.
I’ve been working on all of Infinity’s design collateral for 25+ years. From identity to print to product. This Everreary SUP race livery uses the bold color palette Infinity SUP has become known for, paired with dynamic lines and oversized word mark.
Infinity “EVERready" SUP
I’ve been working on all of Infinity’s design collateral for 25+ years. From identity to print to product. I created a color and graphic pattern system for their collection of surf fins inspired by the ocean movements and swell maps.